![]() ![]() "The size inclusive term for us is almost benign now-both in the men's line and the women's line, there's that sense of democracy: Come, shop, you decide," Tritton explains. It's also size-inclusive, with all pieces available in sizes 0 through 26W. Wild Fable's look feels almost like a punk-chic departure from Target’s existing wares, but it shares the accessible price point of all other in-house lines: Items start at $3.99 and max out at $39.99. "We see them as a wide emerging space, as a guest that says, 'There's a lifetime value in this.' They come to us as kids, and they love Target-they're coming to us for key areas like beauty, and we want to build that momentum with them and that connection point and understand them more." ![]() "While we had some great brands and some great offers, we felt there was a better way to be more authentic and connect with, and use a better voice to bring a fresh approach in how we speak to her and him and them," Tritton says of Wild Fable's target audience. I think they're in charge more than ever," he tells Glamour. It's got a different attitude than what we've done before." Tritton explains how the retailer spoke with 1,000 customers to nail the exact vibe that shoppers wanted next, and these conversations were key to determining which pieces would make Wild Fable's roster. According to Mark Tritton, Target's executive vice president and chief merchandising officer, the label is "really amping up credentials and connecting more definitively to wants and likes. And after a summer of anticipation (and vague descriptors), we finally have our first look at what Target's latest design venture looks like-and it's nothing like what you've seen so far.Īvailable in stores and online on Friday, August 3, Wild Fable debuts with plenty of late-summer staples, infused with nineties touches: ribbed camis, plush corduroy minidresses, reconstructed denim shirts, and Clueless-esque plaid skirts…. Without further ado, shop our favorite Target jeans for women ahead.Target has left few aesthetic stones unturned since announcing that it would revamp its apparel assortment with all-new in-house brands: You have your athleisure covered by JoyLab, your denim covered by Universal Thread, your hero pieces covered by A New Day…and now there's Wild Fable, a trend-focused collection first announced back in May that's aimed at young shoppers. No matter whether you're a skinny-jean enthusiast or a dedicated wide-leg-denim wearer, we found plenty of options to suit every style. So to celebrate some of the most highly rated - and underrated - jeans at Target, we rounded up our 15 favorite styles from the retailer, including the aforementioned picks and more. ![]() Case in point: the Wild Fable Women's Super-High Rise Distressed Straight Jeans have become a bestseller, while the Wild Fable Women's Low-Rise Frayed Seaming Detail Flare Jeans look like something you'd find from a luxury retailer - but are $28. The store's offerings have become such a hot commodity that they're no stranger to going viral on TikTok. It's a bit dramatic of a statement, sure, but the retailer's stocked with everything: the best beauty products, ridiculously chic furniture, and so many great pairs of denim jeans, including both the timeless and trendy. If you buy a product we have recommended, we may receive affiliate commission, which in turn supports our work.įew places in the world are as magical as Target. As POPSUGAR editors, we independently select and write about stuff we love and think you'll like too. ![]()
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